Walk the Red...but never alone
Amy Shaw
Licensed Purpose Factor® Facilitator
&
Maxwell Leadership Certified Coach
Life isn’t meant to be navigated alone. Walk the Red coaching helps you gain clarity, explore your exact purpose, and make decisions aligned with what truly matters—especially in seasons that feel heavy, confusing, or overwhelming. Instead of reacting from fear or pressure, you learn how to move forward with intention, confidence, and direction.
Through one-on-one coaching, we focus on the specific season you’re in—whether you’re facing a serious diagnosis, the demands of caregiving, major life transitions, career disruption, or the weight of grief. Together, we explore your purpose and apply it practically, bringing clarity to decisions, priorities, and next steps.
Coaching is personal and focused, meeting you right where life feels most complicated. For those who are people of faith, this work also creates space to lay hold of truth and allow it to shape how you see yourself, your circumstances, and your future. The result is greater alignment, deeper fulfillment, and a way of living that leads to peace, meaning, and lasting impact.
Take the first step with a simple conversation. Schedule a complimentary discovery call to explore how Walk the Red coaching can help you move forward with clarity, purpose, and confidence.
Custom Coaching: Personal and Confidential
One-on-one coaching designed to help you gain clarity, discover your purpose, and move forward with confidence and intention. Together, we will:
Clarify what matters most and uncover your exact purpose
Apply that purpose to real-life decisions, priorities, and challenges
Tailor each session to your specific season and goals
Create a personal guiding statement to anchor you in moments of uncertainty
Build a Legacy Roadmap: a practical plan for habits, priorities, and lasting impact
This is coaching that is personal, confidential, and transformational.
Practical Habits to Implement NOW
Conversation Tips for Meaningful Connection
Easy Things to do that will build up your legacy over time
Add value to your family NOW
About Amy
Amy Shaw is a keynote speaker, author, coach, and contemporary artist who helps people navigate life’s hardest seasons with clarity, purpose, and hope. Her work is shaped by lived experience, faith, and years of walking alongside individuals and families through loss, transition, and rebuilding.
Known for her warmth, creativity, and grounded presence, Amy helps people gain clarity, rediscover purpose, and move forward in ways that lead to meaningful growth and lasting impact
As Seen On
What others are saying
"Amy Shaw is a walking miracle of the power of humanity. I moved to tears by her incredible story, I left with a new belief in the power of Love. Amy is funny, often to the point of “how can she laugh at such tragedy?” --and yet this is the power of Amy. Her stories touch the deepest parts of our soul, make us wonder about the struggles we think we have, and yet she helps us understand life is a journey. I am in awe. How one lady, with a passion for helping others, gifting love without borders, focuses on the best life has to offer. She impacts the world just by being her."
Dan Metcalfe
Actor, Director, Producer, Pro Athlete, CEO of Born SuperHuman
"What sets Amy Shaw apart is her genuine heart for people. She blends wisdom with warmth, making her an approachable, relatable coach who meets people right where they are. She radiates both energy and authenticity. Her enthusiasm is contagious, her wisdom is practical. Amy has a unique gift for connecting with people, whether she's speaking to a large audience or coaching one on one...leaving them inspired, empowered, and equipped with tangible steps to create meaningful change!"
Bill Goodwin
Author, Speaker, Leadership Coach, Pastor, and Hope Strategist
"I have never met a more resilient, or purposefully committed, person in my life than Amy Shaw. If you ever wondered if you could get through something really hard with a smile on your face and an aura of joy around you, Amy shows you it is possible."
Michelle Niemeyer
CEO, Niemeyer Wellness, INC
Walk the Red exists to help people find clarity in life’s hardest seasons, discover their purpose, and live a legacy of courage and impact.
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